The New Way to
Advance Laundry

Former President of Learning Time Academy, where she provided strategic leadership and operational oversight for seven years, driving organizational growth, program development, and overall performance. During her tenure, she focused on building strong teams, enhancing educational standards, and ensuring a consistent, high-quality experience across all areas of the organization. She has also served as Managing Partner of AU Hydro LLC (doing business as WaveMAX® Laundry) since 2012, playing a pivotal role in the development, scaling, and long-term success of the business. Her leadership has contributed to operational excellence, brand expansion, and the establishment of best practices that support sustained growth. In addition, she is a Managing Partner of Wave Max Franchise, LLC and a founding member of the WaveMAX family. In this capacity, she has been instrumental in shaping the franchise model, supporting system-wide growth, and helping position WaveMAX as a leader within the industry.

After a very successful career in the enterprise software space working with early-stage companies to bring them from launch to acquisition or IPO, Geoff moved into the franchise world in 2008. During his nearly 20 years in the franchise space Geoff has worked with franchise consulting organizations and franchise development organizations as well as helping many companies launch their own franchising programs. Geoff has been a key principal in bringing WaveMAX from an independent company to the largest laundromat franchise in North America. Prior to that, he was a part of the franchise development effort at Junk King, which after only five years of franchising hit $44MM in revenues. He was a key member of the The Flying Locksmiths (now FlyLock Security Solutions) franchise effort; one of the fastest growing service concepts in the US after less than a year of franchising with 108 franchises sold already as of October 1, 2025 and having earned multiple Entrepreneur Magazine and Franchise Times awards. He was also a key member of the Surface Experts franchise development launch. Surface Experts is another extremely successful franchise with 105 franchises and having earned multiple Entrepreneur Magazine and Franchise Times awards.

Sean Hansen was the first WaveMAX Laundry franchisee. He didn’t just believe in the model – he bet on it. Today, as an Area Representative for Northern California and Nevada, Sean mentors new owners through the same playbook that built his own success: systems, service, and strategic clarity.As Principal at Franchise Scale, Sean partners with founder Dennis Mulgannon to scale brands that align both financially and personally with the next generation of franchise leaders. He’s not here to “award territories.” He’s here to build platforms that transform lives.Sean brings two decades of executive coaching into the franchise world, helping high-performing professionals move from corporate ceilings to ownership that compounds – personally and financially. He’s also the author of SHIFT Happens, the definitive guide for midlife professionals ready to trade burnout for business ownership with purpose. At WaveMAX, Sean ensures every franchisee doesn’t just open a laundromat – they step into a scalable model backed by the leadership mindset, support systems, and strategic runway to grow beyond one unit.

Brittany Horner is a dynamic leader in franchise development at WaveMAX Laundry, where she plays a pivotal role in expanding the brand’s national footprint. Known for her strategic insight and hands-on approach, Brittany guides prospective franchisees through every stage of the development process—from initial inquiry to grand opening. With a background in sales, marketing, and operational support, Brittany excels at aligning entrepreneurs with high-performing, scalable franchise models. She brings a deep understanding of the WaveMAX brand, its proprietary systems, and what it takes to succeed in today’s competitive market. Brittany is passionate about building relationships that last. Her mission is to ensure every franchisee is not just equipped to launch—but empowered to thrive. Whether she’s helping secure prime real estate, coordinating vendor partnerships, or walking owners through onboarding, Brittany is the engine that drives new growth with precision and heart.

Sydney brings a refined, relationship-driven approach to franchise development at WaveMAX Laundry, serving as a trusted advisor throughout the ownership journey. With a strong foundation in franchise consulting and operations, she partners with candidates to evaluate opportunities with a high level of insight, confidence, and strategic clarity. She holds a business degree from the University of Oregon and has built a decade-long career in customer-focused, performance-driven environments. This experience positions her to thoughtfully assess each candidate’s goals, capabilities, and long-term vision, ensuring alignment with the WaveMAX brand. In her role as Franchise Consultant, Sydney is dedicated to guiding prospective owners through a comprehensive and transparent discovery process. Her consultative approach emphasizes both opportunity and responsibility, equipping candidates with the knowledge and perspective needed to make informed, confident decisions about ownership.

Megan leads marketing strategy and brand development for WaveMAX®, serving as the driving force behind the brand’s digital presence, franchise development marketing, and continued national expansion. With over 20 years of experience in marketing and an MBA with a concentration in Marketing, she brings both strategic depth and creative vision to every aspect of the brand. Her background spans brand strategy, digital marketing, and franchise development, allowing her to build cohesive, high-performing campaigns that elevate brand visibility and attract qualified franchise candidates. Megan is known for her ability to translate complex business objectives into clear, compelling marketing initiatives that deliver measurable growth. At WaveMAX, Megan oversees the development and execution of national marketing strategies, ensuring consistency, innovation, and alignment across all channels. Her leadership has been instrumental in shaping the brand’s identity and positioning it for scalable, long-term success in an increasingly competitive market.